finance & economy

Amouage inaugurates new flagship store

May 25, 2022

Muscat – Under the patronage of Sayyid Fatik bin Fahr al Said, Special Envoy of His Majesty the Sultan, Amouage inaugurated its new flagship store at Mall of Oman and launched a reshaped Library Collection.

The event also saw the attendance of Sayyid Khalid bin Hamad al Busaidi, chairman of Sabco Group.

Inspired by the omniscient allure of a library and mankind’s insatiable quest for knowledge, the Library Collection turns a new page in its legacy.

Staying true to its original ethos, the collection will now orbit around four fragrances: two iconic Opuses, Opus V and Opus VII, along with Rose Incense and Silver Oud, renamed Opus XII and Opus XIII respectively.

In the future, these will be joined by new Opuses as Amouage chief experience officer Renaud Salmon’s own olfactory explorations unfold and a raw material or accord has been pushed to its expressive paroxysm.

Since 2010, the Library Collection has been a freestanding, specific territory of expression within the Amouage repertoire to freely explore the possibilities of perfumery by pushing certain ingredients and accords beyond their limits. This trailblazing approach has allowed Amouage to author audacious, daring and artistic olfactory propositions that are the antithesis of conventional perfumery and have since received critical praise.

Uniting these roots with the house’s renewed focus on Omani heritage and excellence, the four Eaux de Parfum are now housed in Amouage’s iconic khanjar inspired bottle, a unique Omani symbol.

Their organic ceramic finish, in earthy truffle and cashmere colours, is a reflection of the craft and authenticity of the sultanate. Original artworks created by Louise Mertens adorn the new packaging and are an integral part of a series of analog art visuals shot by Valentin Abad, and movies shot by Thomas Savary.


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